EA Sports Brand History

EA Sports Brand History

The first game of electronic simulation sports was published in 1988 on Apple II personal computers, the production of John Madden Football, which, although it did not have appropriate licenses, for the first time in the history of the company used the name and image of a famous person from the world of sports. However, it was only in the second installment of the series released in 1991 that the heads of EA decided to use the Electronic Arts Sports Network logo (abbreviated as EASN), which was initially a pure marketing gimmick, intended to imitate a real television station that broadcasts live sports struggles. In 1993, the brand was renamed EA Sports, with the intention of using it in all future sports games of the Electronic Arts group. The animation of the American journalist Andrew Anthony was used in the animation that opened all EA Sports games. The motto of the brand has become the phrase: “If it’s in the game, it’s in the game.”), Reflecting the simulation character of games sponsored by EA Sports.

 

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In 1994, Madden NFL ’94 appeared, being the first EA Sports game with the appropriate licenses (in this case the American football league NFL). A year earlier, the first edition of the best-selling Electronic Arts series, ie the FIFA series (initially also without a license and under the name FIFA International Soccer) debuted on the market. Since that time, apart from the major editions appearing annually, the series has also received numerous occasional editions, issued on the occasion of the World Championships or European Championship events, as well as two hits focusing on the UEFA Champions League matches and one devoted to the UEFA Champions League only the English Premier League (The FA Premier League Stars 2001). In 1990-94, three other bands developed to this day were launched, namely PGA Tour Golf (1990) NHL Hockey (1991) and NBA Live (1994).

The 90s is a period of extremely dynamic development of EA Sports, in which, apart from the above-mentioned, key sports companies, a number of other brands, already abandoned today, were created. Among them, it is worth mentioning primarily the Fight Night series (developed in 1998-2011), NCAA Football (1993-2013) and NCAA Basketball (1998-2009), as well as Rugby (1994-2007), Triple Play Baseball / MVP Baseball (1995-2006) and Cricket (1996-2006). The company’s portfolio also includes racing games such as the Andretti Racing series (1991-1996), NASCAR (1997-2009) and F1 (2000-2003). In 1997, the first game of EA Sports Manager entitled FIFA Soccer Manager appeared, which gave rise to the series, continued until 2013 (as The F.A. Premier League Manager, Total Club Manager, and finally just FIFA Manager). See how to download Fifa 19.